Most people might think a TV :30 brief with a client requesting :30 of product on a $40k budget isn't a good creative opportunity. 

I disagree.

Bittersweet footnote: this TV spot was originally supposed to launch our campaign to find Australia's Next Top (hand) Model, presented by SAFCOL.

The plan was to invite aspiring hand models to share their SAFCOL showcasing skills on YouTube, which we'd have used as print, OOH and more TV spots. The wonderful thing was that we would have featured the most messed up hands that still prove that SAFCOL doesn't need photogenic hands to look amazing.