KitchenAid has been a leader in color and design for over a century, with the stand mixer being its most famous and revered icon. In recent years though, competitors have been releasing copycat products, creeping in on KitchenAid's prized credentials. So we needed to reassert the brand's leadership through its 2023 Color of the Year launch.

It just so happened that the launch date for Color of the Year coincided with a big event all about color and design: New York Fashion Week. So together with renowned fashion designer, Marta-Del-Rio, we transformed a 100+ year old design icon into a 12-piece haute couture collection.

We called it Kitchen Couture by KitchenAid.

 

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KitchenAid & Marta Del Rio launch the 2023 Hibiscus Color of the Year Collection – New York Fashion Week
KitchenAid & Marta Del Rio launch the 2023 Hibiscus Color of the Year Collection – New York Fashion Week
KitchenAid & Marta Del Rio launch the 2023 Hibiscus Color of the Year Collection – New York Fashion Week
KitchenAid & Marta Del Rio launch the 2023 Hibiscus Color of the Year Collection – New York Fashion Week
KitchenAid & Marta Del Rio launch the 2023 Hibiscus Color of the Year Collection – New York Fashion Week
KitchenAid & Marta Del Rio launch the 2023 Hibiscus Color of the Year Collection – New York Fashion Week
KitchenAid & Marta Del Rio launch the 2023 Hibiscus Color of the Year Collection – New York Fashion Week

My role on the project: Creative Director

Awards Recognition
ANA In-House Exellence Awards - Winner (Experiential)
ADC Awards - Finalist

Press 
Architectural Digest
PAPER Magazine
COMPLEX
Highsnobiety
Hypefresh
Hypebae
Elle
The Knockturnal
dailymotion
Gala
Fashion Network
Flaunt
V Magazine
The Impression
Popsugar
Daily Motion
The Times
WWD
Hunker
Daily Mail
New York Post
Apartment Therapy
Better Homes & Gardens
All Recipes
Food Network


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