LIFEWTR is a water brand that launches a new series of art on its bottles multiple times throughout the year.

For Series 2, LIFEWTR's theme was Women in Art. Being a purpose driven brand, we needed a campaign to promote this new series in way that put the spotlight on more emerging women artists. 

51% of today's visual artists are women, yet their work makes up less than 5% of permanent collections. This insight led to our idea:The Open Gallery.