Verizon launched its new +gear product of tech accessories in partnership with big names in sports, music, and kicking the whole thing off with huge Twitch gaming streamer, DrLupo. Knowing his fan base and the wider gaming community are ready to crucify any branded #ads, we knew we had to truly partner with DrLupo in a way that was authentic.

So we hosted a Verizon sponsored Twitch stream called "Goals for +gear". DrLupo had to achieve goals we set in the battle royale game Apex Legends. Every time DrLupo reached a goal, fans scored huge discounts on Verizon +gear, plus the chance to win entire gaming +gear bundles.

Here's a preview clip from the Twitch stream. 

We also wanted DrLupo to promote the Verizon +gear product range.

So we created some short OLVs titled "+gear talk with DrLupo."