Chicago is home to many attractions including the Art Institute of Chicago - a museum that TripAdvisor ranked #1 in the world. We were briefed on sharing this huge achievement in a way that enticed Chicagoans to come and visit this internationally acclaimed attraction in their own city.

The problem? Only 5% of Art Institute visitors are from Chicago. 

If there's anything Chicago is passionate about, it's one of their champion teams.  So we introduced them to Chi-town's new world champion team: the Art Institute of Chicago.