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Great planners consistently lead creatives to the promised land.
In this case, the promised land was "we just need to make carpet cleaning sexy."​​
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Message received, Paul.
We also steamed up the Britex "How To" instructional videos with entries including "Doing the Deed" (Parts 1 and 2), "I'll Get a Towel", and "Getting it On", which you can sheepishly enjoy on your work computer below.
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