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Bud Light - Whatever, USA
In 2014, Bud Light launched its "Up For Whatever" platform with a Super Bowl spot that rewarded one lucky guy, named Ian, with 15 minutes of fame for simply being up for whatever.
Awesome if you were Ian. Slightly less awesome if you were not.
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So for Phase 2 of the campaign we gave way more people the chance to be up for whatever with one of the biggest brand activations in history. In the Summer 2014, we took over an entire ski town in Colorado and made it the ultimate party destination. Welcome to Whatever, USA.
Whatever, USA - Case Study
"Whatever, USA" Launch Spot
Generated 37,000+
pieces of UGC
Shared with over 15 million people during the event
600 million
impressions
Show Recognition:
D&AD - Wood Pencil (Experiential)
Cannes Lions - Bronze (Branded Entertainment)
Cannes Lions - Shortlist (Outdoor)
London International Awards - Bronze (Branded Entertainment)
New York Festivals - Finalist
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