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The collection that got  fashion editors  talking about a  kitchen appliance.

The KitchenAid Stand Mixer isn't just the stand mixer of stand mixers. It's a cultural icon. With copycat mixers trying to steal its iconic design, we had to reestablish the iconic mixer by opening the eyes of a new audience to KitchenAid's world class design.

So we partnered with pioneering stylist Marta Del Rio, who created an original 12-piece couture collection inspired by the KitchenAid Stand Mixer's iconic design elements.

Where better to debut the collection than in NYC on the opening night of NYFW.

Kitchen Couture by KitchenAid.
From conception to catwalk in 8 weeks. 

Kitchen Couture by KitchenAid - Case Study 

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