Verizon Fortnite Stadium
Since NFL fans couldn't go to Super Bowl parties in 2021 (including the actual Super Bowl LV stadium itself, which was restricted to 20% capacity), we had to find an innovative way to bring people together for the biggest sporting event of the year.
Since Verizon's goal is to keep people connected, we created a Super Bowl experience that would bring millions of people together unlike ever before: an official replica of Ray Jay Stadium built in Fortnite.
Case Study Video
Stadium Builder Promo Video
Stadium Launch OLV
#1 most talked about brand on Twitter during Super Bowl
Press Highlights:
CBS News
New York Times
USA Today
Variety
WSJ
Business Insider
Forbes
FOX News
NBC
CNBC
Yahoo Sports
Digiday
Adweek
Campaign
AdAge
Muse by Clio
The Gamer
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Official stadium attendance:
40,000,000+
3.6 billion
impressions
Show Recognition:
ANDY Awards - Gold
D&AD - Wood Pencil (Experiential)
D&AD - Shortlist (Experiential)
Webby Awards - Winner (Advertising, Game/Application)
Webby Awards - Nominee (Advertising, Best Use of Online Media)
Webby Awards - Nominee (Virtual & Remote, Sports)
ADC Awards - Silver (Interactive, Metaverse)
ADC Awards - Silver (Interactive, Social Media)
ADC Awards - Finalist (Branded Content/Entertainment)
ADC Awards - Finalist (Experiential Design, Digital Experience)
ADC Awards - Shortlist (Advertising, Art Direction)
ADC Awards - Shortlist (Experiential Design, Innovation)
One Show - Silver (Interactive & Online)
One Show - Silver (Public Relations)
One Show - Bronze (Interactive & Online)
One Show - Bronze (Social Media)
One Show - Merit (Public Relations)
One Show - Merit (Integrated)
One Show - Merit (Interactive & Online)
One Show - Merit (Digital Craft)
One Show - Merit (Social Media)
One Show - Merit (Mobile)
One Show - Merit (Direct Marketing)
One Show - Merit (Branded Entertainment)
Cannes Lions - Shortlist (Media)
Cannes Lions - Shortlist (Social & Influencer)
Cannes Lions - Shortlist (Brand Experience & Activation Lions)
Cannes Lions - Shortlist (Entertainment Lions for Sport x3)
Clio Awards - Bronze (Digital/Mobile)
Clio Awards - Bronze (Social Media)
London International Awards - Silver (Branded Entertainment)
London International Awards - Bronze (Digital)
Clio Sports - Silver (Innovation)
Clio Sports - Silver (Digital/Mobile)
Clio Sports - Silver (Partnerships, Sponsorships & Collaborations)
Clio Sports - Bronze (Branded Entertainment & Content)
Clio Sports - Bronze (Branded Entertainment & Content)
Clio Sports - Bronze (Social Media)
Fast Company Innovation by Design Awards - Honorable Mention
AICP Next Awards - Winner (Experiential)
AICP Next Awards - Shortlist (Integrated Campaign)
AICP Next Awards - Shortlist (Digital Experiences)
AICP Next Awards - Shortlist (Branded Content & Entertainment)
Gerety Awards - Gold (Entertainment Cut, Integrated)
Creativepool 2021 Annual - Bronze (Experiential)
Event Marketer Ex Awards - Gold (Best Pandemic-era Pivot)
Event Marketer Ex Awards - Silver (Best Sports Activation)
Event Marketer Ex Awards - Bronze (Best Use of Pandemic-Era Event Tech)