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The collection that got  fashion editors  talking about a  kitchen appliance.

The KitchenAid Stand Mixer isn't just the stand mixer of stand mixers. It's a cultural icon. With copycat mixers trying to steal its iconic design, we had to reestablish the iconic mixer by opening the eyes of a new audience to KitchenAid's world class design.

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So we partnered with pioneering stylist Marta Del Rio, who created an original 12-piece couture collection inspired by the KitchenAid Stand Mixer's iconic design elements.

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Where better to debut the collection than in NYC on the opening night of NYFW.

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Kitchen Couture by KitchenAid.
From conception to catwalk in 8 weeks. 

Kitchen Couture by KitchenAid - Case Study 

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