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The collection that got fashion editors talking about a kitchen appliance.
The KitchenAid Stand Mixer isn't just the stand mixer of stand mixers. It's a cultural icon. With copycat mixers trying to steal its iconic design, we had to reestablish the iconic mixer by opening the eyes of a new audience to KitchenAid's world class design.
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So we partnered with pioneering stylist Marta Del Rio, who created an original 12-piece couture collection inspired by the KitchenAid Stand Mixer's iconic design elements.
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Where better to debut the collection than in NYC on the opening night of NYFW.
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Kitchen Couture by KitchenAid.
From conception to catwalk in 8 weeks.

Kitchen Couture by KitchenAid - Case Study
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